The main aim of the project is to strengthen Armenian and Georgian universities’ capacity to provide highly skilled business-oriented engineers to emerging international markets. European best practices are matched with local business cultures, with companies actively contributing to university-level engineering education in planning, funding, implementation, and assessment.

Specific Objectives:

• Enhance B2B Sales and Innovation capacity through professionalized training at Bachelor’s, Master’s, and in-service levels, aligned with industry needs.
• Renew assessment culture via B2B Sales and Innovation Competitions and Sales Labs, improving multicultural competences and performance evaluation.
• Increase private investment in higher education by organizing showcase events and leveraging Sales Labs for new business opportunities.