NPUA’s Debut in European Business Negotiations

On January 29–30, 2026, the first “European Online Business Negotiation Competition” (EOBNC) was held at HAN University of Applied Sciences in the Netherlands. This unique and valuable international student event brought together representatives from more than 20 European universities, as well as one university from the United States. Thanks to the successfully ongoing Erasmus+ LISS24 project (Learn – Innovate – Sell – Succeed) at the National Polytechnic University of Armenia (NPUA), which created the opportunity for Armenian and Georgian partner universities of the project to participate in this prestigious event, the pioneering NPUA team actively took part in the multi-stage international EOBN Competition. Namely, the University was represented by students Sona Aghabekyan and Arina Manukyan as competitors, and by Mr. Gor Martirosyan, Director of the Labor Market Research and Professional Career Center at NPUA and a member of the LISS24 project team, who served as a member of the international jury. Participation in the EOBNC marked an important milestone in the progress of the LISS24 project. It provided NPUA representatives with an excellent opportunity to test the knowledge and skills they had gained through the project’s internal trainings, workshops, and competitions, to strengthen their B2B sales and negotiation competencies, and—most importantly—to enter international networks, compete on a European platform, and achieve their first victories: during the initial stages of the competition, NPUA student Arina Manukyan was recognized as the best in her subgroup (“Room Leader”), demonstrating excellent negotiating skills. More than that, another Armenian debutant in international competitions Irena Simonyan, representing the National University of Architecture and Construction of Armenia, an LISS24 project partner, multiplied this success by becoming the overall winner of the competition. The National Polytechnic University of Armenia congratulates the students on their successful participation and wishes them continued professional achievements. # **The Students’ Reflections**: “The European Online Business Negotiation Competition gave me the opportunity to gain practical knowledge in the field of sales, develop my skills, and explore the nuances of business negotiations. The competition created a realistic business environment for me. In addition, I made new friends from different countries and universities, and we had engaging and insightful discussions together. I am grateful for this brilliant opportunity provided within the framework of the LISS24 project”**(Arina Manukyan)**. “This competition was an extremely valuable and inspiring experience for me. It allowed me to challenge myself in a new environment, express my thoughts with greater confidence, listen attentively, and most importantly, adapt quickly to new situations. After the competition, I was left with very positive emotions, new ideas, and strong motivation to continue my education and personal development. I would like to extend my special thanks to the National Polytechnic University of Armenia for granting me this exceptional opportunity within the framework of the LISS24 project”**(Sona Aghabekyan)**.

B2B Sales training new cycle is starting at NPUA

Dear students, 🚀 Are you looking for a unique opportunity to develop your career? Join the free course "B2B Sales" within the framework of the European Union ERASMUS+ "LISS24" (Learn-Innovate-Sale-Succeed) project at the National Polytechnic University of Armenia. The course will end with a competition, the winners of which will participate in the next, inter-university stage. All participants will receive appropriate certificates. The course will provide you with knowledge and practical skills to master the essence of B2B (Business to Business) sales, in particular: analyze the market and correctly assess consumer needs, conduct business negotiations and resolve conflicts, manage B2B sales processes, to get acquainted with the rules of business communication. 🎯 Why participate? You will get the opportunity: Implement your theoretical knowledge through the study of practical cases (case studies). Acquire B2B sales skills. Communicate with leading specialists in the field. Participate in the European B2B Sales competition and try your hand at the international level. 📅 Application deadline: 18.02.2026 Course start: 23.02.2026, end: 06.03.2026 📍 Venue: 5th building of the Polytechnic University of Technology, room 5307, time: 15:00 Don't miss the opportunity to develop and improve your sales skills. 📩 Register now by sending your data (name, surname, academic group number, phone number) to career-center@polytechnic.am and indicating B2B sales in the Subject field, or by calling the Polytechnic University of Technology Labor Market Research and Professional Career Center + 374 010 581313 (ext. 6).

B2B Sales Lab is Ready to Start at NPUA!!!

It gives us an utmost pleasure to announce that in November 2025 the set-up of Sales Laboratory at National Polytechnic University of Armenia (NPUA) has been fully completed, as a crucial part of the Erasmus+ KA2 “LISS24” (Learn-Innovate-Sell-Succeed) project broader mission to enhance Business-to-Business (B2B) sales and innovation education in Armenia. This Lab is established as a unique experimental educational and research environment integrating novel B2B sales practice with behavioral biometric analytics and artificial intelligence technologies. It aims to contribute to teaching/learning technologies, professional development, and applied research in the areas of sales marketing, behavioral science and business analytics by providing a practical environment where the NPUA faculty and students can conduct experiments, analyze consumer behavior, and develop innovative approaches to sales and negotiations. Thanks to the LISS24 project, co-funded by the European Union, and to a productive cooperation with the “iMotions” professionals, the NPUA Sales Laboratory is now equipped with unique hard and software specialized means supporting hands-on learning in B2B Sales and digital innovation. It includes: Smart Eye AI-X 60Hz – Eye-tracking bar for high-precision gaze data collection Shimmer 3 GSR+ Kit – Device for measuring Galvanic Skin Response (GSR)/electrodermal activity iMotions Software Suite, which includes the full set of iMotions Modules and Packages. To ensure effective use of these tools and accomplish the intended goal - to become a significant step toward preparing NPUA students for international business challenges, helping them build real-life competencies needed for modern, tech-driven careers - specialized training sessions and capacity-building workshops and competitions will be regularly organized for students. Along with this, tailored training programs will also be offered to NPUA faculty members and business and industrial partners, enabling broader collaboration and knowledge transfer.

iMotions two-day workshops in Armenia

Within the framework of the “LISS24” (Learn – Innovate – Sell – Succeed) project implemented at the National Polytechnic University of Armenia (NPUA) under the Erasmus+ program, NPUA team members Artur Zaprosyan, Alexander Kalmukhyan, Lida Aghajanyan and the Armenian Project Coordinator Ruben Aghgashyan, along with other Armenian partners of the Project from the National University of Architecture and Construction of Armenia (NUACА) and the Armenian National Agrarian University (ANAU), participated in a two-day training-workshop organized by the Dutch company «iMotions», which was held on the premises of ANAU on October 20-21, 2025. It was aimed at familiarizing and mastering the capabilities of the hardware and software tools supplied by the aforementioned «iMotions» company necessary for the launch of the “Sales Labs” to be opened soon within the framework of the Project at these universities. The trainings conducted by the direct developer and supplier company with a highly equipped and fully interactive program provided a unique opportunity to study and quickly develop the participants' practical knowledge and skills in, still very unusual for these universities, areas such as characteristic neuro and biometric manifestations of human behavior, as well as modern methods and means of their hardware registration and software analysis to ensure the successful implementation of the latter in «Sales Labs» to be created locally for various educational and research purposes. Both training days were highly practical and effective, at the same time in a warm and friendly atmosphere, contributing to both the immediate progress of «LISS24» and the strengthening of cooperative ties between the participants and the exchange of international experience. In the end, an important consensus was reached to continue to seek iMotions’ advice as needed. In addition, it is worth noting that the software package-system developed by «iMotions» and delivered directly to the National Polytechnic University of Armenia is currently widely used in various leading universities around the world, enabling the successful implementation of multifaceted biometric analysis of human emotional responses.